Xue Collection is a feminine beachwear fashion brand based in Cartagena, Colombia, embodying elegance and coastal charm.
We created a sun-inspired icon representing the deity Sue, symbolizing warmth and femininity. This was paired with a soft, earthy color palette and a stamp-like monogram to give the brand a refined, artisanal touch.
For the website, we developed a sleek e-commerce platform and an online catalog, ensuring a seamless experience for browsing and purchasing the full range of products.
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