Every piece of design tells a story, but behind that story is a journey of creativity, experimentation, and craftsmanship. Our design process is a blend of inspiration, technique, and attention to detail, ensuring that every project reflects our philosophy of authentic, thoughtful creation. In this blog, we’ll take you behind the scenes and share how we turn ideas into tangible works of art.
Step 1: Inspiration and Research
Every design begins with a spark of inspiration. We draw from various sources—nature, architecture, music, and even conversations. Before any sketches are made, our team immerses themselves in research. We create mood boards that capture the essence of the project, gather visual references, and explore different themes to understand the direction we want to take.
During this phase, brainstorming is key. We discuss ideas, share sketches, and think about how different elements could come together. Our goal is to capture the mood and tone of the project, understanding the story we want to tell and how we can best convey it through design.
Step 2: Concept Development
Once we’ve gathered our ideas, we start refining them into more concrete concepts. This is where rough sketches come in—loose, quick drawings that help visualize potential directions. We experiment, tweak, and sometimes even go back to the drawing board if an idea doesn’t feel right.
The concept development phase is all about exploring possibilities. We let our creativity flow, trying different approaches and combinations, knowing that the best ideas often come from unexpected places. Our studio encourages playfulness during this phase because it’s often in those moments of freedom that new ideas emerge.
Step 3: Prototyping and Experimentation
After choosing a direction, we start experimenting with materials and techniques. Whether it’s screen printing, hand-stitching, or layering textures, we take the time to understand how each element will look and feel. We create prototypes, allowing us to see the design in a more tangible form and make adjustments where needed.
Experimentation is crucial to our process. It’s where we discover new methods, learn from mistakes, and refine our techniques. This phase can be messy, but it’s also incredibly rewarding because it brings us closer to the final vision. We often find that the most beautiful outcomes come from unexpected discoveries made during this stage.
Step 4: Bringing It to Life
With a clear direction and a solid prototype, we move on to the production phase. This is where the magic happens—seeing the design take form, piece by piece. We pay close attention to detail, ensuring that every aspect is executed with precision, from the choice of materials to the final touches.
For example, if we’re screen printing, we make sure the colors are vibrant and the textures are just right. If we’re creating a piece of hand-lettered art, we make sure each stroke is carefully crafted. This is where our commitment to craftsmanship truly shines, and where all the hard work from the earlier phases comes together in a cohesive, beautiful piece.
Case Study: Concept to Creation
A perfect example of our process is MomentOm, where we started with a simple idea inspired by Baja California geography. We developed several concepts, experimented with different techniques, and finally chose a design that best represented the story we wanted to tell. From initial sketches to the final product, every step was guided by a desire to create something meaningful, unique, and visually stunning.
Conclusion
Our design process is about more than just making things look good. It’s about creating pieces that are thoughtful, intentional, and true to our philosophy. By combining inspiration, creativity, and craftsmanship, we bring ideas to life in ways that feel genuine and impactful. We hope this behind-the-scenes look gives you a better understanding of how we work, and we invite you to explore our projects to see the results for yourself.
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