Part 2 was born in Denver, Colorado as a curated resale clothing shop dedicated to giving great clothes a second life. A warm, welcoming space where modern, fashion-forward secondhand pieces are bought, sold, and traded, making it easy to shop consciously, discover great labels, and keep quality garments in circulation.
We translated that spirit into a brand identity that feels approachable, contemporary, and full of personality.
The wordmark and icon was custom hand-drawn, giving the logo a unique and expressive character that feels human and distinctive.
The identity extended into a playful system of patterns and signage, designed to bring warmth and recognition into the physical space. Tote bags were developed as part of the brand experience, turning everyday packaging into a wearable extension of the shop and helping the brand move naturally through the city.
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