Kris Cocina de Altura was born high above Cerro Verde, where the mountain embraces the lake. A place where French technique, Italian passion, and Salvadoran soul meet at the same table, turning cooking into art and fire into a spectacle.
We translated that spirit into a visual identity that feels elevated, warm, and memorable. The brand captures the emotion of the experience, every dish a memory, every view a sigh, every visit a moment that lingers. Kris is more than a restaurant; it’s a promise of an experience at new heights.
The wordmark and logo convey personal, artistic, and human character through a handwritten typeface that evokes warmth and closeness. The fluid stroke recalls an author’s signature, reinforcing the idea that every dish is a unique creation with its own identity.
The illustration bundle was hand-made and later digitalized, with line work inspired by the changing thickness of fire, bringing movement, warmth, and a sense of living energy to the brand.
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