Every project we undertake has a story—a purpose that drives its creation and gives it meaning. Crafting with purpose is at the core of what we do, and it’s what makes each piece unique. In this blog, we share the stories behind some of our favorite projects, highlighting the inspiration, challenges, and creative processes that brought them to life. Here are five projects that exemplify our philosophy and showcase the diversity of our work.
Project 1: Lower Oceans
Lower Oceans is a Los Angeles-based recording studio focused on capturing authentic, organic musical performances. The studio emphasizes musical flow over technical precision, allowing inspiration to guide the process. Our goal was to create a brand identity that reflected this organic approach, focusing on the natural rhythm and warmth of the music.
The branding draws from vintage analog warmth and the fluidity of ocean waves, with a logo that mirrors the rhythm of music and creativity. The flowing forms and earthy tones represent the human touch and individuality that are central to Lower Oceans’ ethos. Designing the website, we wanted to echo this organic spirit, ensuring a seamless user experience where musicians can easily book sessions and explore the studio’s vintage equipment. The result is a design that feels warm, inviting, and fluid, much like the music created within the studio’s walls.
Project 2: Within
Within is an organic, single-origin coffee brand centered on mindfulness and wellness, offering a thoughtful connection between customers and the environment. For the branding, we embraced a rough, organic style to reflect the brand’s natural ethos. The logo is paired with a custom brand pattern featuring elements inspired by nature, reinforcing the connection to sustainability and mindful practices.
The website presented a unique challenge: integrating an API that sends orders directly to the coffee suppliers and farms. This seamless ordering process aligns with the brand’s commitment to transparency and sustainability. By connecting customers directly with the source, we ensured that every purchase reinforces the values of mindfulness and ethical sourcing, core to Within’s identity.
Project 3: Troyana Digital
Troyana Digital is an integrated communication agency based in Buenos Aires, Argentina, known for its disruptive approach and explosive methodology. The agency empowers entrepreneurs to realize their full potential through diverse, tailored services. Our task was to create branding that highlighted Troyana’s core attributes: strength, energy, and rebellion.
We used vibrant colors and striking shapes to convey a sense of disruption, while still showcasing the agency’s maturity and elegance. The logo creatively merges the imagery of a horse with a Trojan helmet, representing dual interpretations, with a star symbolizing impactful openings. The website was designed to encapsulate Troyana’s dynamic spirit, offering an engaging platform that reflects the agency’s commitment to innovation and client empowerment.
Project 4: Metzo
Metzo is a vibrant real estate company based in Palm Springs, California, known for its distinctive approach to the market. For the branding, we embraced a vintage, playful vibe that mirrors both the charm of Palm Springs and the personality of the owner, Luis. The design features vibrant colors, fun typography, and custom illustrations inspired by the iconic doors of Palm Springs, creating a visual language that is both nostalgic and fresh.
The website was designed to align seamlessly with the brand’s playful tone. It showcases Metzo’s unique offerings while maintaining a cohesive visual identity that complements the vibrant and engaging feel of the brand. The playful design elements make the site approachable and fun, just like the brand itself.
Project 5: MomentOm
Based in Los Cabos, Mexico, MomentOm is a high-end concierge service designed for VIP clientele. Specializing in tourism, the brand focuses on delivering unparalleled comfort and trust from the very first interaction. For the branding, we explored a balance between sophistication and playfulness. Light colors and bold blues take center stage, reflecting both the adventurous spirit and the more refined, professional side of the service.
We also developed a comprehensive website that highlights the full scope of services MomentOm offers. The site is designed to ensure easy navigation while reinforcing the brand’s luxurious and trustworthy identity. Whether clients are looking for a yacht charter or a villa rental, the seamless design ensures they receive the high level of service that MomentOm promises.
The Importance of Purpose in Design
Designing with purpose is about more than aesthetics. It’s about creating pieces that tell a story, evoke emotions, and connect with people. Each project we undertake starts with a clear purpose, and that purpose guides every decision we make throughout the design process. This is what gives our work its depth, and it’s why we believe that crafting with intention is so important.
Conclusion
Every design has a story, and every story deserves to be told. Crafting with purpose allows us to create pieces that are not only visually appealing but also rich with meaning. We hope these stories inspire you to look at design in a new light, and we invite you to explore our gallery to see more of our work.
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